The Import/Export function in Kontainer’s PIM (Product Information Management) system allows you to efficiently bulk update product data. This feature is especially useful when you need to make larger edits—such as updating product descriptions, attributes, or other metadata—directly in Excel.
Step 1: Choose Variant View
Before starting, make sure you are in Variant View, which displays all individual variants of your products.
This ensures that any updates or changes are applied to the correct variant level.
Step 2: Export Product Data
You can export data in two ways:
- Export selected products:
Mark the specific products you want to edit, then click Import/Export → Export.
- Export all products:
If no products are selected, simply choose Import/Export → Export to export your entire product list.

An Excel file will be downloaded containing the selected product data.
Step 3: Edit the Excel File
Open the downloaded Excel file to make your edits. For example, you might update product descriptions, change attribute values, or adjust pricing details.
Important:
- Do not edit or delete the first three columns — these are internal Kontainer reference fields required for a successful import.

- You may delete any other columns that you are not changing.
This helps keep your file clear and can speed up the import process.
Editing Tips
When editing your Excel file, please note the following rules:
- Empty cells: No changes will be made to those fields.
- Type “NULL”: Deletes any existing value in that field.
- Multi-value fields: Separate multiple values with a semicolon (e.g. Red;Blue;Green).
- Select fields: You can only use existing predefined values.
If a value cannot be found in Kontainer, the system will highlight this during validation before import.
Once your edits are complete, save the file locally.
Step 4: Import Updated Data
Return to Kontainer (without having any products selected) and click Import/Export → Import.

- Select your updated Excel file.
- Click Preview import changes to start the validation process.

Step 5: Validate & Confirm Changes
Kontainer automatically checks your file before any data is updated.
- If errors are found:
The system will display validation errors (for example, misspelled or non-existent values).
You can correct these directly in Excel and re-upload the file.
- If no errors are found:
You’ll see a summary of all proposed changes.
Review these, and when you’re ready, click Import changes to confirm and apply your updates.
Step 6: Optional: Create new products and options during import
Please note: The ability to create new products and options during import is optional and must be enabled by Kontainer Customer Support.
Get in touch with the Kontainer Customer Support Team to learn more about creating new products during the import process.
In addition to updating existing products, the export/import functions can also create new products and new options during import.

When importing a file, you can enable the following options:
- Create new products – Products that do not already exist in PIM will be created automatically during the import.
- Create new options – If an imported value does not exist for a select or element field, a new option can be created automatically, preventing the import from failing.
- Skip ambiguous rows – Rows that cannot be matched with certainty can be skipped, allowing the rest of the import to continue.
- Multi-value delimiter – Multi-value fields use a semicolon (;) by default, but you can also choose a comma (,) or a pipe (|) as the delimiter.
Before any changes are applied, the import performs a full validation of the file, as mentioned and shown above in Step 5.
This preview verifies the entire file without saving any data. If any errors are found, the import is canceled, and a list of errors is displayed, including the row and cell where each issue occurred. Once the errors have been corrected in the spreadsheet, the file can be imported again.
Summary
Using the Import/Export function is the most efficient way to:
- Quickly update multiple products at once
- Maintain data accuracy
- Save time when managing large product catalogs
- If enabled: Create new products and options
By following the above steps, you can keep your product data clean, consistent, and fully optimized within Kontainer PIM.