Download templates are a core feature in Kontainer, designed to make working with pictures easier across your organization and with external users. A key benefit is avoiding messy duplicates of the same image; you might recognize a frustrating task of looking through files named "version 36", "low_res", "final", "final_1", "final_final", etc.

The template is simple, and once done, this enables your users to quickly fetch files in the right format from your Kontainer, which continuously stores the original file, the single source of truth.

REMEMBER TO GIVE ACCESS: With templates, as with everything else in Kontainer, users need access, which can be set at the individual user or user group level.

One picture, endless possibilities

Download Templates are formatting conventions. Meaning, that no matter the specifications of an original asset, you download or use it online in the format you need. You can make as many templates as you want.

Typical uses

• Social Media
• Newsletter
• Lower res
• Websites and shops
• Partners
• Distributors
• Online marketplaces
• Integrations

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Set up a Download template

NOTE: Remember to press Save when creating and editing template settings.

Step 1: Create new

Find Resources in the left menu. Select Download templates if not already selected in the submenu that appears.

Now you can click Create New in the top-right corner.

Step 2: General settings

Name

Give your template a descriptive and user-friendly name that makes it easy for users to quickly identify.

Format

Select the output file format.

Remove background

Premium feature

Tick this box to have our AI remove the background from your image. When using this option, you can also define a flat background color – see below under 'Background color'

Prerender Images

Download templates, reformat images at your request. In some circumstances, the download will take a little longer. Like when you are compressing large images. If you have a popular download template that needs a speed boost, we recommend using the Prerender Images feature. Tick the 'Prerender Images' box, and the system will prerender a copy of all your images to meet the template specifications.

Keep embedded color profiles

If the image output should not be optimized for web use, tick this box.

This will disable web optimisation:

• Color conversion to sRGB
• Removal of some metadata to optimize webspeed

Lower quality and reduced color palette

These two settings offer options to reduce file size by lowering output quality. We generally don't recommend using these settings; instead, set a maximum file size under Image output to maintain image quality.

Include data in Excel

Tick this box if you want to download or send an Excel sheet containing the file data, along with the images.

Change dimensions

Tick this box to open the Image output settings

Step 3: Image output & color

NOTE: if these settings are not folded out, tick the checkbox 'Change dimensions'

Resizing

There are three different options for cropping and scaling your image:

1. Crop – e.g., for Social Media templates. This option lets you crop the image before you download or use it.
2. Resize proportionally – e.g., for Distributor templates. This option will only resize to a max width or/and max height. It is possible to specify an inner margin as well.
3. Resize to fixed size – e.g., for a webshop template. This option can resize width and height and extend the image background color if needed. You can also add an inner margin here. Use it to add space around a logo or a product shot cropped tightly around the motif.

Background color

If the image stored in your Kontainer has a transparent background, or if you remove the background using the 'Remove background' feature above, you can select a flat background color for your image here.

Use focal points

Premium feature

You can speed up formatting by using focal points. E.g., if you have an automation from Kontainer to your webshop. You might want to crop images to match the content boxes. Focal points can automate that.

The feature is enabled in the template. And the focal points you set manually on your images.

Filenaming template

Premium feature

These templates are useful, for example, for partners who require a specific naming convention or for SEO.

Example shown = ''Amazon_[Collection]_[EAN number]''

Meaning that all downloaded or exported images get the filename ''Amazon,'' followed by tagged information. The system will automatically fill that out for you. You can add a mix of free text and tagged information from your files.

PLEASE REMEMBER: Not to use a full stop "." in a naming template. It will confuse the system. Full stop is the prefix for the file type. E.g., "summer_shirt.jpeg" tells the system it is a JPEG.

Watermarks

Premium feature

Watermarks can be added onto templates and can vary from one template to the next as these are uploaded and formatted within template settings. The full range of settings can be found in the Helpdesk article Enabling and Configuring Watermarks in Download Templates.

Step 4: Set Permissions

Once you have created your download templates, you can give access to them via the Access tab in the left menu. You set permissions on a single user or a user group. The procedure is the same.

The path is Access, Users/Groups, Download templates.

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Standard Sizes & Guides

Predefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs.

Do let us know if there is another size guide that would be useful to you, and we'll try and help.

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Social Media

2023 standards for social media images:

	Instagram	Facebook	Twitter	LinkedIn
Profile photo	320x320 px	170x170 px	400x400 px	400x400 px
Landscape	1080x566 px	1200x630 px	1024x512 px	1200x627 px
Portrait	1080x1350 px	630x1200 px	N/A	627x1200 px
Square	1080x1080 px	1200x1200 px	N/A	N/A
Stories	1080x1920 px	1080x1920 px	N/A	N/A
Cover photo	N/A	815x315 px	1500x500 px	1128x191 px

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High-res/low-res: Press & print

There is no standard size for high-resolution images, as it varies depending on use. In Kontainer, you can see the conversion from pixel size to print size of 300 dpi.

The calculation goes like this:

pixels/dpi = inches

or

pixels*25.4/dpi = mm

Example:

1. 1. • Aspect ratio 3:2
      • 1200x1800 px
      • 100 dpi sizes: 12x18 inches or 305x457 mm
      • 300 dpi sizes: 4x6 inches or 102x152 mm

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High-res/low-res: Digital images

Again, the sizes you need for digital images depend on the content box it needs to fit. Today most CMSs compress images upon upload, but as a rule, you could set up a max size of:

         2000x2000 px

         Or

         1200x1200 px

The size needed would rarely exceed those measurements.

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Shopify

The preferred format for images uploaded to Shopify is JPEG or PNG. Optimal images sizes are:

1. 1. • Product image = 2048 x 2048 px
      • Collection image = 1024 x 1024 px
      • 16:9 = 1920 x 1080 px
      • 3:2 = 1920 x 1280 px
      • Favicon = 32 x 32 px
      • Logo Landscape = 450 x 250 px
      • Logo Square = 250 x 250 px

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Marketplaces

Amazon

1. 1. • Preferably JPEG (.tiff, .gif and .png also allowed)
      • 2000x2000 px
      • Product ID (naming convention = productid.jpg)
      • sRGB color profile
      • Product 85% of image
      • Max 10MB

Facebook Products

1. 1. • 1024x1024 px
      • JPEG / PNG
      • 8 MB
      • sRGB color profile

Zalando

Model images

1. 1. • 1800 x 2600 px (w x h)
      • JPEG
      • sRGB color profile
      • Background color: R:241; G:241; B:241

Packshot images

1. 1. • 1800 x 2600 px (w x h)
      • JPEG
      • sRGB color profile
      • Background color: R:255; G:255; B:255

Etsy listing images

1. 1. • 2667 x 2000 px (w x h)
      • Max size 1000kB
      • sRGB color profile
      • Other sizes for Etsy

Asos Marketplace

1. 1. • 870 x 1262 px (w x h)
      • sRGB color profile

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PowerPoint

Standard sizes of images for PP slides.

	Full page	1/2 page portrait	1/4 page landscape
Standard 4:3 slides	1024x768 px	512x768 px	512x384 px
Widescreen 16:9 slides	192 x1080 px	960x1080 px	960x540 px

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Do you need anything else?

Is another size guide that would be useful to you? Let us know, and we'll try and help.