Predefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs. Find out more about Kontainer Download Templates:
Below you’ll find standard sizes and format guides for:
Do let us know if there is another size guide that would be useful to you, and we’ll try and help.
Social Media
2023 standards for social media images:
| Profile photo | 320×320 px | 170×170 px | 400×400 px | 400×400 px |
| Landscape | 1080×566 px | 1200×630 px | 1024×512 px | 1200×627 px |
| Portrait | 1080×1350 px | 630×1200 px | N/A | 627×1200 px |
| Square | 1080×1080 px | 1200×1200 px | N/A | N/A |
| Stories | 1080×1920 px | 1080×1920 px | N/A | N/A |
| Cover photo | N/A | 815×315 px | 1500×500 px | 1128×191 px |
High-res, low-res
Press & print
There is no standard size for high-resolution images, as it varies depending on use. In Kontainer, you can see the conversion from pixel size to print size of 300 dpi.
The calculation goes like this:
pixels/dpi = inches
or
pixels*25.4/dpi = mm
Example:
- Aspect ratio 3:2
- 1200×1800 px
- 100 dpi sizes: 12×18 inches or 305×457 mm
- 300 dpi sizes: 4×6 inches or 102×152 mm
Digital images
Again, the sizes you need for digital images depend on the content box it needs to fit. Today most CMSs compress images upon upload, but as a rule, you could set up a max size of:
2000×2000 px
Or
1200×1200 px
The size needed would rarely supersede those measurements.
Shopify
The preferred format for images uploaded to Shopify is JPEG or PNG. Optimal images sizes are:
- Product image = 2048 x 2048 px
- Collection image = 1024 x 1024 px
- 16:9 = 1920 x 1080 px
- 3:2 = 1920 x 1280 px
- Favicon = 32 x 32 px
- Logo Landscape = 450 x 250 px
- Logo Square = 250 x 250 px
Marketplaces
Amazon
- Preferably JPEG (.tiff, .gif and .png also allowed)
- 2000×2000 px
- Product ID (naming convention = productid.jpg)
- sRGB color profile
- Product 85% of image
- Max 10MB
Facebook Products
- 1024×1024 px
- JPEG / PNG
- 8 MB
- sRGB color profile
Zalando
Model images
- 1800 x 2600 px (w x h)
- JPEG
- sRGB color profile
- Background color: R:241; G:241; B:241
Packshot images
- 1800 x 2600 px (w x h)
- JPEG
- sRGB color profile
- Background color: R:255; G:255; B:255
Etsy listing images
- 2667 x 2000 px (w x h)
- Max size 1000kB
- sRGB color profile
- Other sizes for Etsy
Asos Marketplace
- 870 x 1262 px (w x h)
- sRGB color profile
PowerPoint
Standard sizes of images for PP slides.
| Full page | 1/2 page portrait | 1/4 page landscape | |
|---|---|---|---|
| Standard 4:3 slides | 1024×768 px | 512×768 px | 512×384 px |
| Widescreen 16:9 slides | 192 x1080 px | 960×1080 px | 960×540 px |
Do you need anything else?
Is another size guide that would be useful to you? Let us know, and we’ll try and help.