{"id":6852,"date":"2023-07-14T11:47:03","date_gmt":"2023-07-14T09:47:03","guid":{"rendered":"https:\/\/helpdesk.kontainer.com\/article\/download-templates-standard-sizes-guides\/"},"modified":"2026-01-28T11:45:35","modified_gmt":"2026-01-28T10:45:35","slug":"downloadvorlagen-standardgroessen-guides","status":"publish","type":"article","link":"https:\/\/helpdesk.kontainer.com\/de\/article\/downloadvorlagen-standardgroessen-guides\/","title":{"rendered":"Downloadvorlagen | Standardgr\u00f6\u00dfen &#038; Guides"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/helpdesk.kontainer.com\/wp-content\/uploads\/2023\/08\/Kontainer-Formatting-Studio.png\" alt=\"Kontainer formatting studio shows a crop of an image and an editing menu bar on the right.\" width=\"800\" height=\"389\" \/><br \/>\nPredefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs. Find out more about Kontainer Download Templates:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/kontainer.com\/news\/use_donwload_templates\">The uses of Download Templates<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/helpdesk.kontainer.com\/de\/article\/einfuehrung-in-downloadvorlagen\/\">How-to create Download Templates<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Below you&#8217;ll find standard sizes and format guides for:<\/p>\n<ul>\n<li><strong><a href=\"#Social Media\">Social Media<\/a>\u00a0<\/strong><\/li>\n<li><strong><a href=\"#High-res, low-res\">High-res, low-res<\/a> <\/strong><\/li>\n<li><strong><a href=\"#Shopify\">Shopify<\/a> <\/strong><\/li>\n<li><strong><a href=\"#Marketplaces\">Marketplaces<\/a> <\/strong><\/li>\n<li><a href=\"#PowerPoint\"><strong>Powerpoint<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Do let us know if there is another size guide that would be useful to you, and we&#8217;ll try and help.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Social Media\">Social Media<\/h2>\n<p>2023 standards for social media images:<\/p>\n<table style=\"height: 340px;\" width=\"800\">\n<thead>\n<tr>\n<th style=\"text-align: left;\"><\/th>\n<th style=\"text-align: left;\"><strong>Instagram<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>Facebook<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>Twitter<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>LinkedIn<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><strong>Profile photo<\/strong><\/td>\n<td style=\"text-align: left;\">320&#215;320 px<\/td>\n<td style=\"text-align: left;\">170&#215;170 px<\/td>\n<td style=\"text-align: left;\">400&#215;400 px<\/td>\n<td style=\"text-align: left;\">400&#215;400 px<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Landscape<\/strong><\/td>\n<td style=\"text-align: left;\">1080&#215;566 px<\/td>\n<td style=\"text-align: left;\">1200&#215;630 px<\/td>\n<td style=\"text-align: left;\">1024&#215;512 px<\/td>\n<td style=\"text-align: left;\">1200&#215;627 px<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Portrait<\/strong><\/td>\n<td style=\"text-align: left;\">1080&#215;1350 px<\/td>\n<td style=\"text-align: left;\">630&#215;1200 px<\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<td style=\"text-align: left;\">627&#215;1200 px<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Square<\/strong><\/td>\n<td style=\"text-align: left;\">1080&#215;1080 px<\/td>\n<td style=\"text-align: left;\">1200&#215;1200 px<\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Stories<\/strong><\/td>\n<td style=\"text-align: left;\">1080&#215;1920 px<\/td>\n<td style=\"text-align: left;\">1080&#215;1920 px<\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Cover photo<\/strong><\/td>\n<td style=\"text-align: left;\">N\/A<\/td>\n<td style=\"text-align: left;\">815&#215;315 px<\/td>\n<td style=\"text-align: left;\">1500&#215;500 px<\/td>\n<td style=\"text-align: left;\">1128&#215;191 px<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 id=\"High-res, low-res\">High-res, low-res<\/h2>\n<h3>Press &amp; print<\/h3>\n<p style=\"font-weight: 400;\">There is no standard size for high-resolution images, as it varies depending on use. In Kontainer, you can see the conversion from pixel size to print size of 300 dpi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/helpdesk.kontainer.com\/wp-content\/uploads\/2023\/07\/Image-Size_300-DPI.png\" alt=\"Image open in Kontainer's gallery mode. Orange box highlighting the section that shows image resolution and conversion size to 300 DPI\" width=\"800\" height=\"389\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>The calculation goes like this:<\/strong><\/p>\n<p style=\"font-weight: 400; padding-left: 40px;\">pixels\/dpi = inches<\/p>\n<p style=\"font-weight: 400; padding-left: 40px;\">or<\/p>\n<p style=\"font-weight: 400; padding-left: 40px;\">pixels*25.4\/dpi = mm<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong><em>Example:<\/em><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Aspect ratio 3:2<\/li>\n<li style=\"font-weight: 400;\">1200&#215;1800 px<\/li>\n<li style=\"font-weight: 400;\">100 dpi sizes: 12&#215;18 inches or 305&#215;457 mm<\/li>\n<li style=\"font-weight: 400;\">300 dpi sizes: 4&#215;6 inches or 102&#215;152 mm<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Digital images<\/h3>\n<p style=\"font-weight: 400;\">Again, the sizes you need for digital images depend on the content box it needs to fit. Today most CMSs compress images upon upload, but as a rule, you could set up a max size of:<\/p>\n<p style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>2000&#215;2000 px<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Or<\/p>\n<p style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong> 1200&#215;1200 px<\/strong><\/p>\n<p style=\"font-weight: 400;\">The size needed would rarely supersede those measurements.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Sopify\">Shopify<\/h2>\n<p style=\"font-weight: 400;\">The preferred format for images uploaded to Shopify is JPEG or PNG. Optimal images sizes are:<\/p>\n<ul>\n<li><strong>Product image =<\/strong>\u00a02048 x 2048 px<\/li>\n<li><strong>Collection image =<\/strong>\u00a01024 x 1024 px<\/li>\n<li><strong>16:9 =<\/strong> 1920 x 1080 px<\/li>\n<li><strong>3:2 =<\/strong> 1920 x 1280 px<\/li>\n<li><strong>Favicon =<\/strong> 32 x 32 px<\/li>\n<li><strong>Logo\u00a0Landscape =<\/strong> 450 x 250 px<\/li>\n<li><strong>Logo Square =<\/strong> 250 x 250 px<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Marketplaces\">Marketplaces<\/h2>\n<h3>Amazon<\/h3>\n<ul>\n<li>Preferably JPEG (.tiff, .gif and .png also allowed)<\/li>\n<li>2000&#215;2000 px<\/li>\n<li>Product ID (naming convention = productid.jpg)<\/li>\n<li>sRGB color profile<\/li>\n<li>Product 85% of image<\/li>\n<li>Max 10MB<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Facebook Products<\/h3>\n<ul>\n<li>1024&#215;1024 px<\/li>\n<li>JPEG \/ PNG<\/li>\n<li>8 MB<\/li>\n<li>sRGB color profile<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Zalando<\/h3>\n<h4>Model images<\/h4>\n<ul>\n<li>1800 x 2600 px (w x h)<\/li>\n<li>JPEG<\/li>\n<li>sRGB color profile<\/li>\n<li>Background color: R:241; G:241; B:241<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Packshot images<\/h4>\n<ul>\n<li>1800 x 2600 px (w x h)<\/li>\n<li>JPEG<\/li>\n<li>sRGB color profile<\/li>\n<li>Background color: R:255; G:255; B:255<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Etsy listing images<\/h3>\n<ul>\n<li>2667 x 2000 px (w x h)<\/li>\n<li>Max size 1000kB<\/li>\n<li>sRGB color profile<\/li>\n<li>Other <a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop?segment=selling\">sizes for Etsy<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Asos Marketplace<\/h3>\n<ul>\n<li>870 x 1262 px (w x h)<\/li>\n<li>sRGB color profile<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"PowerPoint\">PowerPoint<\/h2>\n<p>Standard sizes of images for PP slides.<\/p>\n<table style=\"height: 150px;\" width=\"800\">\n<thead>\n<tr>\n<th style=\"text-align: left;\"><\/th>\n<th style=\"text-align: left;\"><strong>Full page<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>1\/2 page portrait<\/strong><\/th>\n<th style=\"text-align: left;\"><strong>1\/4 page landscape<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><strong>Standard 4:3 slides<\/strong><\/td>\n<td style=\"text-align: left;\">1024&#215;768 px<\/td>\n<td style=\"text-align: left;\">512&#215;768 px<\/td>\n<td style=\"text-align: left;\">512&#215;384 px<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>Widescreen 16:9 slides<\/strong><\/td>\n<td style=\"text-align: left;\">1920 x1080 px<\/td>\n<td style=\"text-align: left;\">960&#215;1080 px<\/td>\n<td style=\"text-align: left;\">960&#215;540 px<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Do you need anything else?<\/h2>\n<p>Is another size guide that would be useful to you? Let us know, and we&#8217;ll try and help.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs. Find out more about Kontainer Download Templates: The uses of Download Templates How-to create Download Templates &nbsp; Below you&#8217;ll find standard sizes and format guides for: Social Media\u00a0 High-res, low-res Shopify Marketplaces Powerpoint &nbsp; [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","article-category":[110],"article-tag":[120],"class_list":["post-6852","article","type-article","status-publish","format-standard","hentry","article-category-download-export-freigabe","article-tag-nur-fur-admins"],"_links":{"self":[{"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article\/6852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/comments?post=6852"}],"version-history":[{"count":2,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article\/6852\/revisions"}],"predecessor-version":[{"id":6855,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article\/6852\/revisions\/6855"}],"wp:attachment":[{"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/media?parent=6852"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article-category?post=6852"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/helpdesk.kontainer.com\/de\/wp-json\/wp\/v2\/article-tag?post=6852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}