--- title: "PIM Introduction" url: "https://helpdesk.kontainer.com/article/pim-introduction/" type: "article" category: ["Intro to PIM", "Admin settings"] tags: ["Admin users only", "Core feature", "PIM"] language: "en" published: "2025-06-02T10:57:12+00:00" updated: "2026-01-07T13:16:14+00:00" summary: "Introduction to Kontainer PIM Kontainer PIM (Product Information Management) is designed to help you manage and enrich all your product data in one centralized system. It works hand in hand with Konta…" --- # PIM Introduction ## Introduction to Kontainer PIM Kontainer PIM (Product Information Management) is designed to help you manage and enrich all your product data in one centralized system. It works hand in hand with Kontainer DAM (Digital Asset Management), giving you complete control over both product data and related digital assets like images, videos, and documents. With Kontainer PIM, you can streamline your product workflows, ensure consistency across channels, and save time when managing product catalogs — no matter how complex. ### How PIM and DAM Work Together Kontainer PIM focuses on structured product data such as titles, descriptions, specifications, pricing, and more. Kontainer DAM, on the other hand, stores and organizes all your rich media assets. Together, they form a powerful ecosystem: - **DAM** handles your visual and media content. - **PIM** handles your structured product information. These two systems are fully integrated, so you can easily link product data to the right assets, like images, videos, and PDFs — and vice versa. ## Key Concepts in Kontainer PIM To make the most of Kontainer PIM, it helps to understand a few important concepts and terms: #### Product Families Product Families group products that share the same data structure. For example, a family for "T-Shirts" might include fields like Size, Material, and Fit, while a "Shoe" family would have fields like Size, Sole Type, and Lacing System. This ensures each product type has the relevant fields it needs. #### Variations Variations represent differences within a product, such as different **sizes**, **colors**, or **materials**. For instance, a T-Shirt might come in three colors and five sizes—each of these combinations would be a variation. ![](https://helpdesk.kontainer.com/wp-content/uploads/2025/06/Screenshot-2025-10-08-at-10.38.06-300x296.png?v=1763368898) #### Dimensions Data in Kontainer PIM can be **dimensioned**, meaning it can vary depending on the context. Common dimensions include: - **Language** (e.g., English, Danish, German) - **Currency** (e.g., EUR, USD) - **Units** (e.g., centimeters vs. inches) This allows you to manage localized content, prices, or measurements within a single product record. *Note: Not all customers will use or require dimensions in their product data—this depends on your specific setup and needs.* #### Ressources Resources are used to manage the values in dropdown fields. These values can carry more than just a label. For example: - A color option like "Red" can have a HEX code and different names depending on the sales channel. - A material like "Cotton" can include origin, weight, or certification details. Resources help enrich your product data and ensure consistency across all outputs. #### Custom Data Fields Kontainer PIM is fully customizable. You can define your own data fields to match your business needs—whether you need a field for Sustainability Certifications, Washing Instructions, or Retailer-Specific Descriptions. #### Channels In Kontainer PIM, **Channels** are used to group and display products based on specific criteria. They help organize, filter, and work with subsets of your product data in different contexts. Channels can serve many purposes, for example: - A **category-based channel**, such as all products labeled as “T-shirts” - A **translation overview**, showing all products missing a German description - A **media check**, highlighting products that don’t yet have a packshot attached - An **approval workflow**, used for reviewing and signing off on new or updated products - A **live feed**, showing all products currently published on a webshop or a specific marketplace Channels can be made “smart” or dynamic by adding channel filters, and they make it easier to manage and export only the relevant data for a particular task or target. ### Data Integration: Import & Export Kontainer PIM is built for integration. You can: - **Import** product data from external sources such as your ERP system, ensuring consistency and reducing manual data entry. - **Export** structured product data to all your channels: webshops, print catalogs, marketplaces, POS systems, or internal teams. This two-way flow makes it easy to keep your product content up to date everywhere it’s needed. ## Other languages - [Deutsch](https://helpdesk.kontainer.com/de/article/pim-grundlagen/index.md) ## Related articles - [Semantic Search for DAM](https://helpdesk.kontainer.com/article/semantic-search-for-dam/index.md): Set up Kontainer's semantic search for DAM — the DAM Search Agent — so users can search by describing an asset instead of guessing keywords. Covers choosing an AI provider, the setup checklist and how… - [Strapi Integration Guide](https://helpdesk.kontainer.com/article/strapi-integration-guide/index.md): With Kontainer's Strapi integration, you can easily insert images, videos, and files directly from your DAM into Strapi's admin panel — without manually downloading and uploading. - [Multi-Brand Guide](https://helpdesk.kontainer.com/article/multi-brand-guide/index.md): The Multi-Brand feature allows you to create and manage multiple branded experiences within a single Kontainer account. Each brand can have its own logo, colors, fonts, styling, and login experience,… - [Optimize your PIM](https://helpdesk.kontainer.com/article/optimize-your-pim/index.md): Getting the most out of Kontainer PIM comes down to working smarter with the tools at your disposal. Whether you’re managing a large product catalog, collaborating across teams, or feeding data…