---
title: "AI Features for PIM"
url: "https://helpdesk.kontainer.com/article/ai-text-generation-and-translation/"
type: "article"
category: ["Intro to PIM", "Highlighted features", "Integrations &amp; plugins", "Tagging, data &amp; search"]
tags: ["Admin users only", "PIM", "Pro+ plans"]
language: "en"
published: "2024-08-13T08:33:22+00:00"
updated: "2026-08-27T07:29:59+00:00"
summary: "Set up AI text generation and translation on your PIM fields, and see which of the DAM AI features carry over to your product data."
---

# AI Features for PIM

**Pro+ or Addon Features**

With our AI-powered tool, you can create and adapt text content across multiple languages. Using data from your PIM fields, you can generate text tailored to your needs. Choose from our preset prompts or customize your own to match your brand's voice. Simply select the data fields for context, and our AI will deliver product descriptions and translated marketing materials in seconds.

To add the feature to your Kontainer [email customer success](mailto:support@kontainer.com).

Once the feature is active, it's very straightforward to set it up and use it in your PIM text fields.

---

**\
 Explore the *[AI Features for DAM guide](https://helpdesk.kontainer.com/article/ai-functions-for-dam/)* here.\
 \**

---

## AI features in the DAM that also apply to your PIM

Product files in your PIM are pulled from the DAM, so the AI work you do on an asset in the DAM carries over to the products that use it. Descriptions, alt texts, keywords and tags generated on a file in the DAM stay with that file when it is attached to a product.

That makes several of the DAM AI tools worth setting up alongside the PIM features described below:

- **Text generation & translation on DAM fields** – image descriptions and alt texts generated once on the asset, rather than per product
- **AI tagging** – tags applied automatically to new assets as they are uploaded
- **Search similar** and **facial recognition** – for finding the right asset to attach to a product
- **MCP integration** – lets an AI assistant work with both your DAM and PIM data through a single connection

Setup for all of these is covered in the [AI Features for DAM](https://helpdesk.kontainer.com/article/ai-functions-for-dam/) guide, which also lists AI token pricing for both DAM and PIM.

---

## Choose an AI provider and add your API key

To start using AI within Kontainer, you will need to add an API key from your AI provider.

Kontainer supports multiple AI providers, so you can use the one that fits your organization's setup and data policies:

- OpenAI
- Anthropic
- Amazon Bedrock
- Google Gemini
- xAI
- Microsoft 365 Copilot
- Copilot Studio
- Azure OpenAI
- Kontainer's Local AI

You add the API key for your chosen provider by going to **Settings**, then **Configuration**, and selecting **AI**. Here, there is a section for adding your **API key**.

This is the same setting used for the DAM AI features, so a provider added here covers both.

![Adding API key for Open AI in Kontainer PIM](https://helpdesk.kontainer.com/wp-content/uploads/2024/08/Kontainer-AI-text_Add-API-key.png)

## AI text settings

To configure the AI tool in a field, go to **Resources** and select **PIM Fields**.

Then, click on the three-dotted menu icon next to the field you'd like to configure and select **AI text settings**.

![Opening AI text settings on a field in Kontainer PIM](https://helpdesk.kontainer.com/wp-content/uploads/2024/08/Kontainer-AI-Text_Open-Field-Settings.png)

## Select Settings

Once the settings window has opened, you can select between **Standard** or **Custom** AI prompt settings at the top.

Next, you can add the **PIM elements** from which you would like the text generator to pull data, add your **prompt**, and select a max text **length** at the bottom.

![Select AI settings on a text field in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2024/08/Kontainer-AI-Text_Settings.png)

## Generate and translate text

Once the configuration is done, you can start generating and translating text in your PIM by using the buttons **Generate** and **Translate**.

![View of Kontainer PIM product with options for AI text generation and translation](https://helpdesk.kontainer.com/wp-content/uploads/2024/08/Kontainer-AI-Text_Generate-and-translate-text.png)

## Manual editing

Any text generated or translated by the AI tool can be edited manually. Simply click on the text field and start editing.

---

It's as easy as that.

[Do get in touch](mailto:support@kontainer.com) if you have any challenges or questions.

---

**\
 For the full set of AI tools on the asset side, see *[AI Features for DAM](https://helpdesk.kontainer.com/article/ai-functions-for-dam/)*.\
 \**

## Other languages

- [Deutsch](https://helpdesk.kontainer.com/de/article/pim-ki-textgenerierung-und-uebersetzung/index.md)

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