--- title: "A Guide To Download Templates" url: "https://helpdesk.kontainer.com/article/a-guide-to-download-templates/" type: "article" category: ["Admin settings", "Download, export & share"] tags: ["Admin users only", "DAM"] language: "en" published: "2020-10-20T11:58:13+00:00" updated: "2026-02-19T13:33:56+00:00" summary: "Reformat pictures to suit your needs. Save time with a one-click custom download. Kontainer is on a mission to eliminate messy duplicates. No more looking for “version 36”, “low_res&…" --- # A Guide To Download Templates ![Image in Kontainer gallery mode with the drop-down download options menu](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Intro-scaled.png) Download templates are a core feature in Kontainer, designed to make working with pictures easier across your organization and with external users. A key benefit is avoiding messy duplicates of the same image; you might recognize a frustrating task of looking through files named "version 36", "low_res", "final", "final_1", "final_final", etc. The template is simple, and once done, this **enables your users to quickly fetch files in the right format from your Kontainer**, which continuously stores the original file, the single source of truth. **REMEMBER TO GIVE ACCESS:** With templates, as with everything else in Kontainer, users need access, which can be set at the individual user or user group level. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### One picture, endless possibilities Download Templates are formatting conventions. Meaning, that no matter the specifications of an original asset, you download or use it online in the format you need. You can make as many templates as you want. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Typical uses - Social Media - Newsletter - Lower res - Websites and shops - Partners - Distributors - Online marketplaces - Integrations --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) # **Set up a Download template** **NOTE:** Remember to press **Save** when creating and editing template settings. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Step 1: Create new Find **Resources** in the left menu. Select **Download templates** if not already selected in the submenu that appears. Now you can click **Create New** in the top-right corner. ![Create new Download template in Kontainer Resource settings](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Create-new-scaled.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Step 2: General settings ![General settings for creating a download template in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_General-settings-scaled.png) ### Name Give your template a descriptive and user-friendly name that makes it easy for users to quickly identify. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Format Select the output file format. ![Format settings in Kontainer download templates](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Format-settings.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Remove background ***Premium feature*** Tick this box to have our AI remove the background from your image. When using this option, you can also define a flat background color – see below under 'Background color' ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Prerender Images Download templates, reformat images at your request. In some circumstances, the download will take a little longer. Like when you are compressing large images. If you have a popular download template that needs a speed boost, we recommend using the Prerender Images feature. Tick the 'Prerender Images' box, and the system will prerender a copy of all your images to meet the template specifications. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Keep embedded color profiles If the image output should not be optimized for web use, tick this box. **This will disable** web optimisation: - Color conversion to sRGB - Removal of some metadata to optimize webspeed ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png)![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Lower quality and reduced color palette These two settings offer options to reduce file size by lowering output quality. **We generally don't recommend using these settings**; instead, set a maximum file size under Image output to maintain image quality. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Include data in Excel Tick this box if you want to download or send an Excel sheet containing the file data, along with the images. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Change dimensions Tick this box to open the Image output settings ![Change dimensions settings in Kontainer download templates](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Dimensions-settings-scaled.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png)![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Step 3: Image output & color ![Image output settings for creating a download template in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Image-output-scaled.png) **NOTE:** if these settings are not folded out, tick the checkbox 'Change dimensions' ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Resizing There are three different options for cropping and scaling your image: 1. **Crop** – e.g., for Social Media templates. This option lets you crop the image before you download or use it. 2. **Resize proportionally** – e.g., for Distributor templates. This option will only resize to a max width or/and max height. It is possible to specify an inner margin as well. 3. **Resize to fixed size** – e.g., for a webshop template. This option can resize width and height and extend the image background color if needed. You can also add an inner margin here. Use it to add space around a logo or a product shot cropped tightly around the motif. ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Background color If the image stored in your Kontainer has a transparent background, or if you remove the background using the 'Remove background' feature above, you can select a flat background color for your image here. ![Background color settings in Kontainer download templates](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Background-color-settings.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Use focal points ***Premium feature*** You can speed up formatting by using focal points. E.g., if you have an automation from Kontainer to your webshop. You might want to crop images to match the content boxes. Focal points can automate that. The feature is enabled in the template. And the focal points you set manually on your images. ![Set focal point on images in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_set-focal-points-scaled.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Filenaming template ***Premium feature*** These templates are useful, for example, for partners who require a specific naming convention or for SEO. **Example shown =** ''Amazon_[Collection]_[EAN number]'' Meaning that all downloaded or exported images get the filename ''Amazon,'' followed by tagged information. The system will automatically fill that out for you. You can add a mix of free text and tagged information from your files. **PLEASE REMEMBER:** Not to use a full stop "." in a naming template. It will confuse the system. Full stop is the prefix for the file type. E.g., "summer_shirt.jpeg" tells the system it is a JPEG. ![Filename template settings for creating a download template in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Filename-settings.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Watermarks ***Premium feature*** Watermarks can be added onto templates and can vary from one template to the next as these are uploaded and formatted within template settings. The full range of settings can be found in the Helpdesk article **[Enabling and Configuring Watermarks in Download Templates](https://helpdesk.kontainer.com/article/enabling-and-configuring-watermarks-in-download-templates/)**. ![Watermark settings in Kontainer download templates](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Watermark-settings.png) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png)![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Step 4: Set Permissions Once you have created your download templates, you can give access to them via the **Access** tab in the left menu. You set permissions on a single user or a user group. The procedure is the same. The path is **Access**, **Users**/**Groups**, **Download templates**. ![Permission Settings for Download Templates in Kontainer](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/Kontainer-Download-templates_Helpdesk-guide_Permissions-scaled.png) --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) # Standard Sizes & Guides Predefine download templates for popular online platforms so your colleagues and external partners can quickly download images that match their needs. ![Kontainer formatting studio shows a crop of an image and an editing menu bar on the right.](https://helpdesk.kontainer.com/wp-content/uploads/2023/08/Kontainer-Formatting-Studio.png) Do let us know if there is another size guide that would be useful to you, and we'll try and help. --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Social Media 2023 standards for social media images: | | **Instagram** | **Facebook** | **Twitter** | **LinkedIn** | | --- | --- | --- | --- | --- | | **Profile photo** | 320x320 px | 170x170 px | 400x400 px | 400x400 px | | **Landscape** | 1080x566 px | 1200x630 px | 1024x512 px | 1200x627 px | | **Portrait** | 1080x1350 px | 630x1200 px | N/A | 627x1200 px | | **Square** | 1080x1080 px | 1200x1200 px | N/A | N/A | | **Stories** | 1080x1920 px | 1080x1920 px | N/A | N/A | | **Cover photo** | N/A | 815x315 px | 1500x500 px | 1128x191 px | --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## High-res/low-res: Press & print There is no standard size for high-resolution images, as it varies depending on use. In Kontainer, you can see the conversion from pixel size to print size of 300 dpi. ![Image open in Kontainer's gallery mode. Orange box highlighting the section that shows image resolution and conversion size to 300 DPI](https://helpdesk.kontainer.com/wp-content/uploads/2023/07/Image-Size_300-DPI.png) **The calculation goes like this:** pixels/dpi = inches or pixels*25.4/dpi = mm ***Example:*** 1. 1. - Aspect ratio 3:2 - 1200x1800 px - 100 dpi sizes: 12x18 inches or 305x457 mm - 300 dpi sizes: 4x6 inches or 102x152 mm --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## High-res/low-res: Digital images Again, the sizes you need for digital images depend on the content box it needs to fit. Today most CMSs compress images upon upload, but as a rule, you could set up a max size of: **2000x2000 px** Or **1200x1200 px** The size needed would rarely exceed those measurements. --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Shopify The preferred format for images uploaded to Shopify is JPEG or PNG. Optimal images sizes are: 1. 1. - **Product image =** 2048 x 2048 px - **Collection image =** 1024 x 1024 px - **16:9 =** 1920 x 1080 px - **3:2 =** 1920 x 1280 px - **Favicon =** 32 x 32 px - **Logo Landscape =** 450 x 250 px - **Logo Square =** 250 x 250 px --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Marketplaces ### Amazon 1. 1. - Preferably JPEG (.tiff, .gif and .png also allowed) - 2000x2000 px - Product ID (naming convention = productid.jpg) - sRGB color profile - Product 85% of image - Max 10MB ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Facebook Products 1. 1. - 1024x1024 px - JPEG / PNG - 8 MB - sRGB color profile ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Zalando #### Model images 1. 1. - 1800 x 2600 px (w x h) - JPEG - sRGB color profile - Background color: R:241; G:241; B:241 #### Packshot images 1. 1. - 1800 x 2600 px (w x h) - JPEG - sRGB color profile - Background color: R:255; G:255; B:255 ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Etsy listing images 1. 1. - 2667 x 2000 px (w x h) - Max size 1000kB - sRGB color profile - Other [sizes for Etsy](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop?segment=selling) ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ### Asos Marketplace 1. 1. - 870 x 1262 px (w x h) - sRGB color profile --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## PowerPoint Standard sizes of images for PP slides. | | **Full page** | **1/2 page portrait** | **1/4 page landscape** | | --- | --- | --- | --- | | **Standard 4:3 slides** | 1024x768 px | 512x768 px | 512x384 px | | **Widescreen 16:9 slides** | 192 x1080 px | 960x1080 px | 960x540 px | --- ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Do you need anything else? Is another size guide that would be useful to you? Let us know, and we'll try and help. ## ![White space](https://helpdesk.kontainer.com/wp-content/uploads/2026/02/White-space.png) ## Other languages - [Deutsch](https://helpdesk.kontainer.com/de/article/einfuehrung-in-downloadvorlagen/index.md) ## Related articles - [Strapi Integration Guide](https://helpdesk.kontainer.com/article/strapi-integration-guide/index.md): With Kontainer's Strapi integration, you can easily insert images, videos, and files directly from your DAM into Strapi's admin panel — without manually downloading and uploading. - [Labelling AI-generated content in Kontainer](https://helpdesk.kontainer.com/article/labelling-ai-generated-content-in-kontainer/index.md): The EU AI Act introduces new transparency requirements for AI-generated content, taking effect on 2 August 2026. This article explains what the requirements are and how Kontainer's EU AI/C2PA module h… - [Multi-Brand Guide](https://helpdesk.kontainer.com/article/multi-brand-guide/index.md): The Multi-Brand feature allows you to create and manage multiple branded experiences within a single Kontainer account. Each brand can have its own logo, colors, fonts, styling, and login experience,… - [Shopify Integration Guide](https://helpdesk.kontainer.com/article/shopify-integration-guide/index.md): The integration allows you to manage your product data, images, and other digital assets in Kontainer, and synchronize them directly to your Shopify store. This ensures consistent product information…